“Colorful sound” donation activities in China
Sivantos China has donated 15 million RMB (~1.9 million €, ~2.3 million US$) in funds and hearing aids as part of its latest charity activation, called “Signia Colorful Sound”. Since 1997 they have been cooperating on this purpose with the China Foundation for Disabled Persons (CFDP).
Because accessibility to hearing care is sometimes made difficult for those in rural and/or impoverished areas, Sivantos China has committed to donating 3 million RMB in cash as well as Signia hearing aids valued at 12 million RMB, so that people living in the western region of China can have better access to hearing care and treatment.
The cash donation will be used towards education and rehabilitation, and will benefit more than 300 impoverished children living with hearing loss. The donated hearing aids will be provided to adults in the region. The “Signia Colorful Sound” charity program will run for three years.
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