Signia wins Telly Awards
June 22, 2017
Signia, Sivantos’ premium brand, has won Silver in the 38th annual Telly Awards, the highest honor in these awards. The category: Non-broadcast productions for General Health & Wellness. Signia is awarded for the US testimonial video featuring Rick Carrion, an avid yachtsman and Pure primax hearing aid wearer. Winners represent the best work of the most respected corporate video departments worldwide.
The winning video shows the captain of the oldest racing yacht in America, sailing and working on his yacht, and in conversation with his family. He explains how getting Pure primax and using the touchControl App have improved his enjoyment of life and ability to stay safe while captaining his craft.
The full video can be viewed on the Signia YouTube channel.
“We’re honored that this video has been recognized with such a prestigious award,” said Debra Ludgate, Director of Marketing and Public Relations. “Testimonial videos allow real people to share their genuine experiences with our products, encouraging those who have yet to treat their hearing loss to take that important next step. Receiving the Telly reaffirms that we’re on the right track in fulfilling our company’s mission to help improve peoples’ lives.”
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV and online videos and film productions. A judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judge the competition. Less than 10 percent of entries are chosen as winners of the Silver Telly.